ABOUT
What I Do
I get it—working within a Division budget isn’t always easy. Hiring a full-time communications coordinator may not be feasible, but that doesn’t mean you have to compromise on professional, impactful communications. That’s where I come in.
With over seven years of experience specializing in strategic communications, I’ve developed a knack for storytelling that resonates and drives results. My journey started with over five years on the communications staff with the Fraser Northwest Division, where I held various roles focused on supporting Division members through diverse communications initiatives—from member newsletters to clinic website development. During that time, I discovered my passion for working with Divisions and saw firsthand how great communication can make a difference.
That passion led me to become a communications consultant, working exclusively with Divisions of Family Practice across BC for the past two years. I've partnered with numerous Divisions to enhance the physician experience through projects like:
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Recruitment-Focused Websites: Building user-friendly sites that attract and retain healthcare professionals.
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Creative Print Materials: Designing posters, business cards, and other materials that represent your Division’s unique identity.
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Website Redesigns: Transforming outdated Drupal-based sites and launching brand-new sites using Wix; or, maintaining Drupal hosting and conducting a full-site redesign to achieve communications goals.
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Strategic Communications Plans: Crafting thoughtful strategies that elevate your Division’s voice and connect with your audience.
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Annual Reports: Producing comprehensive and professional reports that tell your Division’s story.
What sets me apart is my inside understanding of how Divisions work—I speak your language. Whether it’s navigating clinic priorities or aligning with strategic goals, I know how to translate your vision into reality.
My approach is flexible and customized to fit your budget—whether you need ongoing support or project-based assistance. Let’s collaborate to make your Division’s communications effective and impactful.
COMMUNICATIONS WORK FOR DIVISIONS
Web Design
I can revamp your Drupal site or build a brand-new website for your Division using Wix. Additionally, I specialize in creating subject-specific sites, such as those focused on recruitment or PCNs.
Newsletters
Whether you’re enhancing an existing member newsletter or starting from scratch, I’m here to help with layout, content, and design to create an engaging and effective communication tool for your members.
Annual Reports
Showcase your Division’s achievements over the past year through a compelling annual report. By combining images, physician stories, and key data, we can craft a narrative that truly brings your accomplishments to life.
Print Materials
From clinic posters to brochures, business cards, and informational handouts, traditional print-based communication remains a powerful way to connect and engage effectively.
Emily was introduced to our organization at a time when we had no clear communication or engagement strategy. As a healthcare-focused nonprofit, developing an effective plan to connect with busy healthcare providers seemed daunting. Emily not only created a clean, user-friendly website that we can easily update but also developed a newsletter template, a streamlined information-gathering process, and comprehensive communication guidelines for our team. Her work consistently exceeded our expectations, delivered with remarkable speed and minimal direction.
Beth Whalley | Central Okanagan Division
Emily is a talented web designer; her creative vision and technical expertise blend seamlessly to deliver stunning and functional websites. She has an impeccable eye for detail, ensuring every design element aligns with the brand's identity. Beyond her technical skills, Emily is a joy to collaborate with—her professionalism, clear communication, and dedication to delivering high-quality results make her an invaluable asset to any project. I highly recommend Emily for anyone looking to elevate their online presence with outstanding web design and development.
Susan Kirk | White Rock South Surrey Division
Our experience with the website Emily created is fantastic! Our website is easy to navigate and aesthetically matches the overall feeling of our clinic. The site has been a great asset, ESPECIALLY during Covid-19. We are always able to update our latest information for everyone to see at a moment's notice, this helps our workflow and limits the amount of phone calls we get about general inquiries. We find the website a great asset to the clinic.
The Team at Orchid Medical Clinic | New Westminster
Emily's ability to approach problems from a creative angle and come up with unique and effective solutions has been one of our organization's greatest assets over the past several years. This, combined with her exceptional communication skills and aptitude for working well in teams and leading others, has contributed to the success of many projects and programs within our organization.
Erin Carey | Fraser Northwest Division
CASE STUDY
Central Okanagan Division
